CONGRATULATIONS: Craig McRae, Collingwood Head Coach, Awarded the Prestigious AFL Football Foundation Gold Medal …..

CONGRATULATIONS: Craig McRae, Collingwood Head Coach, Awarded the Prestigious AFL Football Foundation Gold Medal

In a remarkable recognition of leadership, innovation, and impact, Collingwood Football Club’s Head Coach, Craig McRae, has been awarded the esteemed AFL Football Foundation Gold Medal. This prestigious accolade honors individuals who have made outstanding contributions to Australian Rules Football, and McRae’s inclusion in this elite group further cements his legacy as one of the game’s most influential figures.

Since taking the reins at Collingwood in 2022, McRae has transformed the club’s culture, playing style, and public image. Known for his calm demeanor, forward-thinking strategies, and deep connection with his players, McRae has reinvigorated the Magpies, turning them into a modern powerhouse. Under his leadership, Collingwood captured the hearts of fans and earned widespread admiration across the AFL community, culminating in a premiership victory in 2023.

The AFL Football Foundation Gold Medal is not simply a recognition of wins and losses—it acknowledges those who elevate the game through innovation, integrity, and inspiration. McRae embodies all these qualities. His coaching philosophy emphasizes personal growth, mental well-being, and resilience—values that extend beyond the field and resonate throughout the football community.

Accepting the medal at a ceremony in Melbourne, McRae was characteristically humble. “This award is a reflection of the people around me—our incredible players, coaches, support staff, and the Collingwood family,” he said. “I’m honored to be part of a club and a game that gives so much to so many.”

McRae’s journey in football has been both extensive and impressive. A triple premiership player with the Brisbane Lions in the early 2000s, he carried the lessons from his playing career into his coaching, developing a style that blends tactical precision with human-centered leadership. Before joining Collingwood, he played critical roles in development coaching with Richmond and Brisbane, contributing to the success of multiple premiership teams.

His impact at Collingwood, however, stands out for its depth and immediacy. Taking over at a time when the club was experiencing instability, McRae helped restore pride and direction. He placed an emphasis on belief, unity, and playing with joy—a fresh perspective that resonated with both players and supporters.

Off the field, McRae is a respected voice in football circles, contributing to youth development, mental health awareness, and coaching education. His holistic approach to coaching is seen as a model for the next generation of football leaders.

The AFL Football Foundation Gold Medal is reserved for those who not only achieve success but also embody the spirit and values of the game. Craig McRae’s selection is a tribute to a coach who has inspired transformation, elevated standards, and led with authenticity.

As Collingwood continues its journey under McRae’s guidance, the AFL community can be confident that the game is in the hands of leaders who not only understand its demands but also its power to uplift, connect, and inspire. Congratulations, Craig McRae—a worthy and distinguished recipient of the AFL Football Foundation Gold Medal.