Tottenham deal with external London-based company could bring in millions for Daniel Levy

It’s really hard to fault the transfer business done at Tottenham Hotspur in the last couple of years.

Ange Postecoglou’s summer recruitment drive has so far proven to be a masterclass in how to manoeuvre the transfer market. But the impressive work had started in North London before the Aussie’s arrival from Celtic.

Spurs admittedly finished outside of the European places in the Premier League last season but deals for Yves Bissouma (£25million), Destiny Udogie (£15million) and Cristian Romero (£42.5million) are now looking to be inspired ones thanks to the leadership of a manager who can get a side to tick.

Add to that, in the summer just gone, Spurs welcomed Guglielmo Vicario (£17.2million), Micky van de Ven (£43million), Brennan Johnson (£47million) and James Maddison (40million) while Dejan Kulusevski and Pedro Porro made their loan spells permanent for fees of £29.2million and £37.3million respectively.

According to a report by Sky Sports on 2 September, Spurs spent £212.3million in the summer but almost half of all of that was offset by Harry Kane’s £100million move to Bayern Munich.

As a result, Spurs’ net spend in Postecoglou’s first summer was reported to be £102.3million.

Based on the club’s form this season and their current position in the Premier League, it was money well spent and totally worth it considering the disaster that happened in 2022/23.

The London Evening Standard reported on Wednesday (22 November) that Spurs’ recruitment is now being driven from a statistical point of view.

The newspaper reported via their website that Spurs have a deal with an “external London-based company” to help with their transfer dealings, which is why such good signings have seemingly been brought in for cut-price fees.

Pape Sarr is showing his value now after a £14.6million move from Metz in 2021 while Italian aces Vicario and Udogie were also brought in for less than £20million each.

The Evening Standard reports that the company Tottenham are working with “specialises in sports intelligence” but they also have “in-house” experts who put together shortlists of potential transfer targets for Postecoglou and the Spurs recruitment team to work with.

For anyone who’s seen the film Moneyball, it’s essentially a football version of that where Spurs are signing players not necessarily because they are big names costing big bucks. But players who are standing out in the world of numbers, algorithms and xG.

Brighton have become the envy of the Premier League for the way they have worked in the transfer window in recent seasons.

Moises Caicedo, Alexis Mac Allister and Kaoru Mitoma cost them a combined £15million and while Mitoma is still playing at the AMEX, Caicedo and Mac Allister have brought in a whopping ten times that amount (£150million) between them.

Daniel Levy will no doubt be licking his lips at this prospect.

Spurs are outsourcing a good deal of transfer ‘groundwork’ to an outside company and one mega-money deal like those two Brighton deals would no doubt pay them for their services for decades to come.

So far, it’s so good for Tottenham working with this model but it’s not just down to unearthing unheard-of players from Empoli, Metz and Wolfsburg. The right manager has to be at the helm to guide them in the right direction, get them to gel together and instil a money-can’t-buy spirit into their souls.

Postecoglou is currently doing that and he’ll worth way more to Tottenham than Caicedo did to Chelsea if he’s able to reproduce a deal just like that one for the North Londoners.