Everton could be forced to change their Hill Dickinson Stadium name if they qualify for Europe
Everton may have to rename the Hill Dickinson Stadium under UEFA requirements next season.
That’s going to be transformative for Everton’s finances, as in total, the 52,000-seater could earn them an extra £40m-a-year in revenue.
There were initial concerns that the atmosphere would suffer, but that’s certainly not been the case in the first few games.
However, due to UEFA rules, Everton may have to change the name of the state-of-the-art stadium next year.
Why Everton may have to rename Hill Dickinson Stadium next season
Everton have made a bright start to the season, having won two of their opening three games, leaving them in fifth place.
Team MP W D L GD Pts
1 Liverpool 3 3 0 0 4 9
2 Chelsea 3 2 1 0 6 7
3 Arsenal 3 2 0 1 5 6
4 Tottenham 3 2 0 1 4 6
5 Everton 3 2 0 1 2 6
6 Sunderland 3 2 0 1 2 6
7 Bournemouth 3 2 0 1 0 6
8 Crystal Palace 3 1 2 0 3 5
Jack Grealish has been in top form, and fellow summer signing Kiernan Dewsbury-Hall is already making a big impression, so many are wondering whether finishing in the European spots is a possibility.
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If that were to materialise, UEFA rules would force Everton to change their Hill Dickinson Stadium name, as they often don’t allow naming rights deals in the competition.
For instance, Allianz Arena becomes Munich Football Arena and the Etihad Stadium becomes the City of Manchester Stadium for UEFA matches.
David Moyes is targeting a European finish
There is a genuine chance Everton could be competing in Europe next season, and Moyes has admitted that is the target this year.
“We had an incredible time at West Ham and winning a European trophy,” Moyes told the BBC in June.
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”But now back at Everton, I’ve got to try and set the same sort of sights for Everton as well. In the early parts of my career when I was Everton manager, we did get to Europe quite regularly and it has to be, I feel as if it has to be a target for us.”
Perhaps squad depth is the only concern in achieving that target, so Moyes and his staff will be hopeful of an injury-free season.
The starting line-up on paper has all the ingredients to be a top-six team.
