“Everton’s Financial Revival: Friedkin Plans £20 Million Naming Rights Deal for New Stadium”.
Significant information about the stadium naming rights transaction, only on Everton
If Dan Friedkin’s Everton takeover agreement goes through, he will give top priority to a stadium naming rights deal worth more than £20 million, insiders have told Football Insider. It is believed that Friedkin, the chairman of Roma, is nearing an exclusivity deal with Farhad Moshiri.
The £4.8 billion US investor has outbid several other offers made for the Merseyside club.
Football Insider has been informed by sources that Friedkin will give first priority to securing a new naming rights agreement for Bramley Moore Dock, valued at approximately £20 million annually. After already losing two games due to points deductions during the previous season, Everton is on the verge of violating the Profit and Sustainability Rules a third time. In order to balance their books and prevent a third deduction, they could have to sell some of their best players this summer.
Everton owner hoping to sign a £20 million plus stadium agreement According to Football Insider, Everton is expected to receive a settlement of £95 million, which will lead to an increase in sponsorship and commercial revenue. Everton’s sponsorship revenue would increase even more with a new stadium naming rights agreement, which would lessen their PSR constraints.
Everton previously reached a naming rights agreement worth £30 million each season with USM, the holding firm owned by billionaire Alisher Usmanov. Nevertheless, the agreement fell through as a result of Usmanov’s sanctions after the invasion of Ukraine.
