Reports:”Sela Speaks Out on Challenging Newcastle Negotiations and Overlooked Contract…Read more
Sela Reveals Struggles in Newcastle Talks and Ignored Contract
Sela aims to forge a “long-term partnership” with Newcastle United after successfully navigating challenging negotiations last year, according to Ibrahim Mohtaseb, Sela’s senior vice-president. Mohtaseb, reflecting on the past year since the Saudi Arabian events company became Newcastle’s front-of-shirt sponsor, noted the mutual benefits of the deal. For Newcastle, the partnership is a strategic entry into the youthful Saudi market, while Sela’s collaboration with the Magpies has heightened their UK presence.
The relationship transcends typical sponsorship, highlighted by Sela’s introduction of haptic shirts for deaf fans and collaborative fan zone initiatives. “Sela and Newcastle are true partners,” Mohtaseb stated at Soccerex, emphasizing the partnership’s focus on mutual growth rather than mere sponsorship. He recounted the tough negotiations with Peter Silverstone but noted that once the contract was signed, it was set aside to focus on maximizing each other’s platforms. The aim is for a lasting partnership that adds value, particularly within Saudi Arabia, where Newcastle’s Saudi ownership has bolstered the club’s local support.
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