JUST IN:”Aston Villa Switches Kit Supplier to Adidas in Multi-Year Deal…Read more
Aston Villa Secures Multi-Year Kit Deal with Adidas Beginning Next Season
On May 21, Aston Villa announced that adidas will become their new kit partner starting from the 2024/25 season, replacing Castore for Villa’s first Champions League season. This multi-year deal, described as a record for the club, is the first time adidas has supplied Villa’s kit. Aston Villa co-owner Nassef Sawiris holds around 7% of adidas.
Previously, Castore paid Villa £3 million per season, but the partnership deteriorated after complaints from players about Castore’s shirts retaining sweat and affecting performance. Adidas will provide match and training wear for all men’s, women’s, and junior teams.
Chris Heck, Aston Villa’s president of business operations, expressed excitement about the partnership with adidas, highlighting its significance for the club’s global ambitions. Recently, Aston Villa also secured a new shirt sponsorship with Kaizen Gaming’s Betano brand, valued at approximately £20 million over two seasons, running until the Premier League’s voluntary ban on betting company front-of-shirt sponsorships.
Nick Craggs, adidas’ global football general manager, emphasized the shared ambitions and the importance of connecting with Aston Villa fans through high-quality products and storytelling.
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